Google incorporates dress code

There is a woman that haunts the Stones Corner Hotel, my local watering hole. She is a blow-up doll version of Marilyn Monroe. Not to be taken seriously. Perhaps even pitied. In the old days of search engines, the blow-up doll versions of Marilyn Monroe could get equal ranking with the real Marilyn Monroes, because the search engines believed whatever was in their advertising, otherwise called metadata.

(e)DM is the new DM

A long time ago, in a far off inner city suburb, I used to run a boutique (read small) advertising agency. We were constantly advising our clients on how to measure and analyse the responsiveness of their direct marketing efforts – as all good agencies should. Absolute, irrefutable return on investment was and still is the holy grail but actually achieving that is harder than you may think.

Tweet that!

Being a Twitter newbie I am still going from “what is the big fuss” to “I would rather die than not have Twitter” (which is apparently my eventual fate ever since setting up my account). So it was fascinating yesterday to see that as the Liberal Party went into meltdown, Twitter was ahead of even the online news services presumably because the same journos that send news back to the …