Insights

On your bikes

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Father and son team Alan and Harry Oates run Bikers World, a shop with a comprehensive range of gear for motorbike riders. They already had a website, but wanted to replace it with one that would perform better at attracting and converting browsers.

Insights

Please phone me Gerry Harvey

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Maybe they are targetting the only demographic sympathetic to their cause, but amazingly the retailers campaigning for GST to be applied to overseas online purchases are running their campaign exclusively in the print media at the moment.

Insights

Google does not use keywords for search

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It’s official. Google does not use keywords for search, although she reserves her right to change her mind. Writing on the Google Webmaster Central Blog Matt Cutts writes: At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking.

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Using social media in a real crisis

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Social media can be a better way for authorities to broadcast messages than traditional media. In this post Glen Gilmore gives 10 reasons why social media is important in a real crisis. But how many organisations can actually take advantage of these media?

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K McGovern and Associates live

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Kerry McGovern is based in Brisbane but specialises in advising sovereign governments on governance, and asset and financial management. Her clients are spread in a half-belt across the world from the western Pacific to the eastern Mediterranean. While Kerry had an existing site she had changed her logo and branding. She also wanted to improve the presentation of her web presence. But this had to be achieved on a site …