Insights

An unrortable computerised voting system

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One of the paranoid, or perhaps not so paranoid, conspiracy theories doing the rounds is that the US Republicans manipulated election results through the use of Diebold voting machines. I say “not so paranoid” because while I don’t accuse Diebold of committing any fraud, one of the problems with such voting machines is that they lack adequate auditing procedures.

Insights

Getting a handle on PR

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If your job was relating your clients to the public you’d think that you’d be all over the newest uses of the Internet. Some of my recent experience suggests not. Like every other industry, Public Relations professionals are resistant, or even oblivious to, the way the Internet radically alters how you can and should spread your message. This article isn’t about those PR professionals.

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Fair suck of the sourcebottle.com.au

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Good as it is, there is one thing that Google can’t do – find material that isn’t on the Internet yet. Which is why sites like On Line Opinion┬ádo well. Publishers are in the business of guessing what readers might be after, sourcing a writer to provide the content and making it available. Search engines can access that material, but only after the publisher has done its work.

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Spam, Spam, Spam and Spam

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So you think you know what Spam is? Maybe you do but I was also sure I had a good understanding of the Spam Act of 2003 until recently. Have a look at the ACMA site (who administer the Act) and see what you make of these little goodies:

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Hey Hey, iSnack smacked down 2.0

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“To tweet or not to tweet?” is a question we’re constantly being asked by clients. There’s no definitive answer, although those who say it is just a fad are mistaken. How different organisations use it and how they integrate it into their websites will be highly specific to what your aims are and how many resources you have.