A long time ago, in a far off inner city suburb, I used to run a boutique (read small) advertising agency. We were constantly advising our clients on how to measure and analyse the responsiveness of their direct marketing efforts – as all good agencies should. Absolute, irrefutable return on investment was and still is the holy grail but actually achieving that is harder than you may think.
Being a Twitter newbie I am still going from “what is the big fuss” to “I would rather die than not have Twitter” (which is apparently my eventual fate ever since setting up my account). So it was fascinating yesterday to see that as the Liberal Party went into meltdown, Twitter was ahead of even the online news services presumably because the same journos that send news back to the …
One of the paranoid, or perhaps not so paranoid, conspiracy theories doing the rounds is that the US Republicans manipulated election results through the use of Diebold voting machines. I say “not so paranoid” because while I don’t accuse Diebold of committing any fraud, one of the problems with such voting machines is that they lack adequate auditing procedures.
If your job was relating your clients to the public you’d think that you’d be all over the newest uses of the Internet. Some of my recent experience suggests not. Like every other industry, Public Relations professionals are resistant, or even oblivious to, the way the Internet radically alters how you can and should spread your message. This article isn’t about those PR professionals.
Good as it is, there is one thing that Google can’t do – find material that isn’t on the Internet yet. Which is why sites like On Line Opinion do well. Publishers are in the business of guessing what readers might be after, sourcing a writer to provide the content and making it available. Search engines can access that material, but only after the publisher has done its work.
So you think you know what Spam is? Maybe you do but I was also sure I had a good understanding of the Spam Act of 2003 until recently. Have a look at the ACMA site (who administer the Act) and see what you make of these little goodies:
I am currently trying to sell an investment property and was given a copy of the Gil Davis book “Sell for More” which aims to teach you how to sell your residential property for a higher price.
Really effective web design incorporates usability research. That is research that tests how users react to your site in a real environment. Seven years ago we offered this research as a service, but at that stage no-one was convinced enough of the need to do it – unless they had huge budgets.
“To tweet or not to tweet?” is a question we’re constantly being asked by clients. There’s no definitive answer, although those who say it is just a fad are mistaken. How different organisations use it and how they integrate it into their websites will be highly specific to what your aims are and how many resources you have.
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