What News’ Haircut Says About Social Media

Newscorp has just sold MySpace for $35 million. That might sound like a lot of money, but six years ago they paid $580 million for it. I used it as an example in some of my university lectures of how different the online world was from the offline because it has somewhere around 294 profiles set-up by Rupert Murdoch impersonators. And these impersonators aren’t there because they love Murdoch. So …

On your bikes

Father and son team Alan and Harry Oates run Bikers World, a shop with a comprehensive range of gear for motorbike riders. They already had a website, but wanted to replace it with one that would perform better at attracting and converting browsers.