A Taiwanese case shows how expensive it can be to pretend to be someone you’re not online if you are a corporate, as Samsung has found. And while it’s a Taiwanese case, the same situation could well apply in Australia.
Posts by Graham
QPro Developments is a new development company based in Brisbane, Queensland, but with a view to introducing overseas investors to opportunities in regional Queensland. While much of the world is suffering a financial crisis and property slump, thanks to the mining industry parts of Australia are experiencing a boom bigger than any they have seen before.
Newscorp has just sold MySpace for $35 million. That might sound like a lot of money, but six years ago they paid $580 million for it.
I used it as an example in some of my university lectures of how different the online world was from the offline because it has somewhere around 294 profiles set-up by Rupert Murdoch impersonators. And these impersonators aren’t there because they love Murdoch.
So here we had the media mogul alleged to be the most controlling in the world who tolerated wholesale pillory of himself, because if he didn’t it would ruin the value of his social networking site because he would have compromised its integrity by taking them down.
But it lost value anyway.
The federal seat of Ryan in Brisbane’s western suburbs is the most internet-connected electorate in Queensland (and the third most internet-connected in Australia). So you would expect Jane Prentice, its newly elected MP, to have a busy website.
Father and son team Alan and Harry Oates run Bikers World, a shop with a comprehensive range of gear for motorbike riders. They already had a website, but wanted to replace it with one that would perform better at attracting and converting browsers.
Maybe they are targetting the only demographic sympathetic to their cause, but amazingly the retailers campaigning for GST to be applied to overseas online purchases are running their campaign exclusively in the print media at the moment.
It’s official. Google does not use keywords for search, although she reserves her right to change her mind. Writing on the Google Webmaster Central Blog Matt Cutts writes:
At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking.
We’re big fans of Web 2.0. In fact we were doing it before it was called Web 2.0. What’s that? You’re not sure what Web 2.0 is? Not the only one.
Social media can be a better way for authorities to broadcast messages than traditional media. In this post Glen Gilmore gives 10 reasons why social media is important in a real crisis. But how many organisations can actually take advantage of these media?
According to Greenlight BP has bought-up big on Google and Yahoo search terms in an effort to improve its public relations after the Gulf of Mexico oil spill.