(e)DM is the new DM

A long time ago, in a far off inner city suburb, I used to run a boutique (read small) advertising agency. We were constantly advising our clients on how to measure and analyse the responsiveness of their direct marketing efforts – as all good agencies should. Absolute, irrefutable return on investment was and still is the holy grail but actually achieving that is harder than you may think.

Tweet that!

Being a Twitter newbie I am still going from “what is the big fuss” to “I would rather die than not have Twitter” (which is apparently my eventual fate ever since setting up my account). So it was fascinating yesterday to see that as the Liberal Party went into meltdown, Twitter was ahead of even the online news services presumably because the same journos that send news back to the …

An unrortable computerised voting system

One of the paranoid, or perhaps not so paranoid, conspiracy theories doing the rounds is that the US Republicans manipulated election results through the use of Diebold voting machines. I say “not so paranoid” because while I don’t accuse Diebold of committing any fraud, one of the problems with such voting machines is that they lack adequate auditing procedures.

Getting a handle on PR

If your job was relating your clients to the public you’d think that you’d be all over the newest uses of the Internet. Some of my recent experience suggests not. Like every other industry, Public Relations professionals are resistant, or even oblivious to, the way the Internet radically alters how you can and should spread your message. This article isn’t about those PR professionals.